Visual Electric is the first image generator designed for creatives — a generative canvas that facilitates the flow of ideas, so you can truly spread out and see where the tool takes you. It is designed to help give form to the vision in your mind's eye… or lead you to something even better. 

We helped launch the brand with an experimental and playful brand identity that positions Visual Electric as a niche creative tool for curious visual experimenters.

Visual Electric complements the creative process, offering a departure from conventional chat-based interfaces and instead providing a rich, generative canvas that sparks inspiration and facilitates the open-ended and often messy development of visual concepts. The platform is designed to be a new frontier for creative individuals seeking an intuitive and dynamic tool to bring their ideas to life.

The interface encourages iterative development through its remix functionality, allowing users to refine their concepts by experimenting with different moods and colors. This adaptability empowers creators to explore a wide spectrum of styles and iterations until their vision is perfected.

Creative approach:

The logo is a manifestation of the idea that Visual Electric helps people realize their creative vision. The process of imagining, visualizing, and seeing is central to the brand name and identity, and the logo brings the name to life through the form of an eye that changes form, blinks, and acts as a portal for stunning imagery.

Central to the brand identity is Visual Electric Sans—a bespoke typeface with various glyphs and icons inspired by electrical circuit symbols. The typeface is both minimalistic and engineered in its form, and playfully experimental in its behavior as it comes to life in motion—reinforcing the generative nature of the medium.